A website that does
more for your business.

1. Choose your starting point

A useful first website explains what you offer, establishes trust and makes it easy to get in touch. It needs clear content, responsive layouts, straightforward editing and search foundations. A campaign site may focus that same approach on a single offer.

As your business grows, the website may need deeper service pages, products, reservations or customer accounts. Our four website packages give that conversation a starting point:

Business Website

Core pages, a mobile-friendly inquiry journey, content editing, technical SEO, analytics and handover.

Search & Growth Website

Business foundations plus service and content planning, relevant structured data and conversion measurement.

E-commerce & Bookings

A catalogue or reservation flow, payments, notifications and the tools your team needs to manage orders.

Connected Website & Portal

Customer accounts and agreed workflows linked to CRM, inventory, accounting or ERP systems.

Mobile design belongs in every starting point. Sri Lanka’s Department of Census and Statistics reported that smartphones accounted for 79.7% of the devices used to access internet or email in its January–June 2025 bulletin. This is a device distribution, not a measure of smartphone ownership or your website’s traffic. It supports testing important journeys on phones, alongside your own audience data. Read the DCS bulletin (PDF).

For a local audience, review the information people need before acting: service areas, delivery districts, prices or quotation steps, contact routes and the languages they use. Sinhala, Tamil and English content should be scoped with people who can review it.

2. Make the website easy to find—and measure

SEO, GEO and AEO are often presented as separate features. In practice, much of the work overlaps: useful content, clear answers, accurate business information and pages that search systems can access and understand.

SEO · Search engine optimisation

Help search engines discover and understand your pages through content, technical checks and a sensible site structure.

GEO · Generative engine optimisation

Support discovery in AI-generated search experiences through clear, useful and reliable information.

AEO · Answer engine optimisation

Make the answers to real customer questions easy to understand in question-led search experiences.

GA4 · Google Analytics 4

Measure what visitors do on your website. Analytics helps you assess the journey; it is a different job from improving search visibility.

For Google’s AI search experiences, its guidance treats GEO and AEO as part of SEO and does not require special AI markup or an llms.txt file. That guidance applies to Google; it does not establish identical requirements for every AI platform. Google’s AI search guidance.

Our build scope can include page titles, headings, internal links, a sitemap, crawl checks and appropriate structured data. Growth work adds content planning and deeper pages around your services, products or locations. Rankings and AI recommendations cannot be guaranteed.

For measurement, agree which actions matter: a completed inquiry, a booking request or a purchase. GA4 needs an account, a property, a website data stream and a working tag before data can be collected. We scope the relevant events, account access and privacy settings, then check the agreed journey. Google’s Analytics setup guide.

A launch baseline is useful only if someone reviews it. Ongoing reporting and content improvements belong in the growth plan you agree after launch.

3. Plan the whole sale, not just the storefront

A store needs more than product photographs and a payment button. Decide how variants, stock, discounts, delivery charges and customer notifications should work. For bookings, define availability, deposits, cancellations and who manages the calendar.

Local payment options can include providers such as PayHere or WEBXPAY, depending on your business and platform. Merchant approval, account requirements, available payment methods and transaction charges need to be checked with the provider. A working integration does not replace merchant onboarding. See PayHere’s application process and WEBXPAY’s integration documentation.

Cash on delivery and bank transfer can also be included where they fit your operation. Make payment status, delivery rules and the next customer message clear for each method. Recurring payments and subscriptions require a separate review of provider support.

Product migration, bulk imports, complex delivery logic and connections to external stock systems need their own scope. Agree who supplies and reviews the product information before setting the launch date.

4. Give an AI assistant a useful, specific job

An AI assistant can help a visitor find a product, understand a service or leave a more useful inquiry. Start with approved information and an agreed task. For example, a retailer might use an assistant for product and delivery questions; an education provider might use one to explain course options.

We scope the knowledge it can use, the information it can collect and the point at which a person should take over. If it does not know an answer, it should explain the limit and offer the appropriate contact route. It should not invent business policies, prices or delivery promises.

Sinhala, Tamil and English support can be assessed with reviewed source content and representative questions in each language. Translation, answer quality and local terminology need testing with your team.

Accessing live order information or taking an action in another system is a larger integration task than answering public questions. Define permissions, customer identification and human review before giving an assistant that access. AI usage charges, knowledge updates and ongoing answer checks are included or identified separately in the quote.

5. Connect the website to the way your team works

A useful connection reduces a specific piece of repeated work: sending an inquiry to the CRM, moving a confirmed order into operations or showing approved stock information online. Trangle, SAP and other business systems can be assessed around that workflow.

For SAP, the product, version and available interfaces matter. SAP Business One’s Service Layer exposes business objects through HTTP/OData interfaces, but that does not establish compatibility with every SAP setup. Review the actual installation and access with your internal or SAP support team. SAP Business One Service Layer guide (PDF).

Agree which system owns each record, the direction and frequency of updates, and what happens when a connection fails. Orders, customer details and stock do not necessarily need the same synchronisation rules.

Customer portals add another layer: account access, roles and permissions. Scope the information a customer can see, such as their order history or quotation requests, and test that private information stays private. A discovery review comes before the integration quote.

6. Work from a shared plan to a tested launch

Our process follows the same five steps across a first business website and a connected portal. The depth of each step depends on the work involved.

1. Discover

   Understand your customers, offers and existing systems. Agree the goals, customer journeys and any feasibility questions.

2. Plan

   Map the pages, content and connections. Establish the sitemap, content checklist, delivery plan and responsibilities.

3. Build

   Design and develop in stages. Share responsive pages and working previews so your team can review real progress.

4. Launch

   Test forms, payments, accounts and AI answers where included. Prepare the release, train your team and hand over access.

5. Improve

   Review performance and feedback. Prioritise the next useful changes and agree optional care after launch support.

Content readiness and external approvals affect the schedule. Bring brand assets, approved business information, product data and relevant account access into the planning stage. If you already have a website, we review its platform, code and integrations before recommending targeted improvements, a redesign or a rebuild.

7. Choose care around what the website needs to keep doing

A brochure site, a frequently updated service website and an online store carry different ongoing responsibilities. Our maintenance packages reflect those differences.

Essential Care

Platform updates, security checks, uptime monitoring, scheduled backups, form and restore checks, a small-edit allowance and a monthly report.

Growth Care

Essential Care plus more time for content improvements, performance and search review, tracking checks and a prioritised improvement list.

Commerce & Integration Care

Care tailored to stores and connected systems, including agreed checkout, payment, order and integration checks, a developer allowance and recovery planning.

The plan sets out the supported platform, included work, support hours, response targets and backup schedule. New features and major redesigns are quoted separately. An existing website starts with a condition review so both teams understand what is being supported.

An AI assistant also needs care as products and policies change. Knowledge updates and answer checks can be added to the plan. Identify who approves new information and who reviews unanswered questions.

8. Make the quote and handover clear

We prepare website quotes in LKR around the agreed scope. Pages, content, additional languages, catalogue size, customer accounts and integrations affect the work required. Maintenance is quoted separately per month, with an agreed allowance and response terms.

A useful proposal distinguishes the initial build, optional ongoing care and third-party services. Hosting, domain renewals, paid tools, messaging, AI usage and payment transaction fees depend on the services selected. Confirm what is included and who pays each provider.

Your business should control its domain and core accounts. The proposal and handover explain access, code ownership and third-party licences. Ask for a clear account list and an explanation of how your team will manage content and request help.

To start a useful conversation, bring three things: what customers should be able to do, which systems you already use and what your team needs to manage after launch.